How the pieces fit together
MentionSpot is one pipeline with three stages, and each feature below is a stage of it rather than a separate product. Discovery works out where your buyers actually talk. Monitoring watches those places continuously. Scoring decides which of the matches are worth your time.
Most tools in this category stop at stage two. The gap between a keyword alert and a lead is the part that costs you an hour a day, which is why buyer intent scoring runs on every match before anything reaches your feed.
Start with discovery, not keywords
The most common setup mistake is jumping straight to keywords. A keyword in the wrong community produces noise no amount of scoring can rescue. The subreddit finder turns a one-sentence product description into a starter list of relevant subreddits, weighted toward the small, specific communities that manual searching never surfaces, and that list is what Reddit keyword monitoring then polls.
On X the shape is different — there are no communities to pick, so the Twitter keyword tracker works from keywords, handles and competitor mentions directly, and feeds the same scoring model.
One engine, two channels, one feed
Reddit and X produce different kinds of signal. Reddit threads are long, searchable and full of people explicitly asking what to use; X posts are short, fast, and worth catching within the hour. Reddit lead generation and X lead generation are separate features for that reason, but they score identically and land in the same ranked feed, so you are not maintaining two workflows.
Everything is read-only. MentionSpot reads public data through the official Reddit and X APIs and never posts, votes, or DMs on your behalf — which, as the guide to Reddit spam filters covers, is also the single biggest thing standing between a Reddit strategy and a banned account.