X's native search and alerts weren't built for continuous, filtered monitoring — they're built for browsing. Keyword and mention monitoring means watching your specific terms and accounts around the clock and only surfacing what's actually worth a look, instead of leaving it to whoever happens to check the app at the right moment.
Keywords and handles, tracked together
X monitoring runs on two inputs: keywords and phrases relevant to your product or category, and specific handles you want to watch directly — competitor accounts, industry voices, or communities that tend to surface buying conversations. Both feed into the same monitoring pipeline, so a keyword-based mention and a post from a tracked handle are handled identically once they're caught.
How often X gets checked
Check frequency is every ~2 hours on Solo and Growth. Monitoring runs as a continuous background job rather than on-demand, so mentions get caught whether or not you're actively using the app at that moment.
Filtering noise before it reaches you
Every match against your tracked keywords and handles goes through the same AI relevance and intent scoring used on Reddit: a relevance check for genuine topical fit, and an intent classification — researching, tool-seeking, competitor mention, or pain-venting. Only high-relevance, buying-stage matches are pushed as real-time alerts; the rest rolls into your daily digest, so you see everything without being interrupted by all of it.
Read-only through the official X API
Monitoring reads public posts and profile activity through the official X API only. There's no scraping, no browser automation, and nothing posts, replies, likes, or DMs on your behalf — the account risk that comes with browser-automation tools simply doesn't apply here.
Choosing an X monitoring plan
Solo (10 tracked keywords/handles, ~2-hour checks) suits teams testing whether X produces real conversations for their category. Growth (3 products, 30 shared keywords/handles, 15 tracked competitors) suits teams that already know X converts. If your buyers are also active on Reddit, Reddit keyword monitoring runs on the same engine, and every plan includes both channels.
FREQUENTLY ASKED QUESTIONS
Common questions
How many X keywords and handles can I track?
Plans range from 10 tracked keywords/handles on Solo to 30 shared across 3 products on Growth and 100 across 10 on Scale. Reddit is included at the same volume on every plan.
How often is X checked for new mentions?
Every ~2 hours on Solo and Growth. Monitoring runs continuously in the background regardless of tier.
Can I track competitor handles directly, not just keywords?
Yes. X monitoring covers both keywords and specific handles, so you can watch a competitor's account directly in addition to keyword mentions of their name or product.
Does X monitoring use the official X API?
Yes. Monitoring is read-only through the official X API — no scraping, no browser automation, and no posting, liking, or DMing on your behalf.
PUT IT INTO PRACTICE
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